Xocai - A Pyramid Scheme?
Let’s face it. You can’t deny the hype. Google
Xocai, and all you see are hyped up ads
promising you an abundance of wealth if you join
their Xocai team. It’s no wonder
Xocai is getting a bad rap because of the
in-your-face “pop-up” style ads many network marketers
are using. Before you jump ship we need to clear up a
few things.
There is a night and day difference between pyramid schemes
and multi-level marketing. A pyramid scheme is an
unsustainable system where an individual primarily makes
money by simply enrolling another individual. The key here
is that it is only recruiting that is actually bringing
money into the “pyramid.” This type of business model is
obviously unsustainable because there is no tangible
product involved. While few may get rich the pyramid
inevitably crumbles and the vast majority of participants
are left stranded. Pyramid schemes are, in fact, illegal in
many countries including the United States. While there are
many businesses in this country practicing a type of
“pseudo” pyramid scheme, Xocai is certainly not one of them.
At first glance, Xocai does have a pyramid structure. There
is a small group of people at the top. These are the
company founders, CEOs and primary benefactors. From
their it spreads out to more and more people who
represent and work for the company. Does this sound
familiar? In reality, every company has to start some
where and by default, it will resemble a pyramid.
Another way that Xocai is similar to a pyramid scheme is that
they pay their independent distributors to enroll new
members. Well, in fact, this happens all the time in the
business world. It’s called a “commission.” Employees
are paid incentives to sell products, and recruit
clients. It is what literally makes the business world
go around.
But regardless of this, there is still a clear and
significant difference between a legitimate network
marketing company and a pyramid scheme. That is - the
product.
The concept of network marketing or “multi-level
marketing,” refers to an alternative strategy for product
promotion. Many major companies use mainstream advertising
techniques. These can include, TV ads, print ads, and other
types of multimedia. But network marketing companies employ
a system of advertising where the actual advertising budget
is paid to individuals as a reward for marketing a specific
product.
Whether the company chooses to employ traditional methods,
or alternative methods such as network marketing, is a
decision that is often made before the launch of a product
or company. In the case of Xocai, they made the decision early on,
that they wanted company revenue to be shared with it’s
consumers. I find it hard to fault them for that.
The facts are simply this: Xocai has a solid business model and an
amazing product. And their “healthy” chocolate is in a
category of its own. There are many normal people that
are making thousands of dollars every month with just a
little work. Personally, I have found this to be one of
the easiest ways to make money I have ever seen! While
their network may resemble the shape of a pyramid, as do
most companies, they are about as far from a scheme as
you can get.
Click here now for more
information about Xocai!
David Webb is an Expert Author with Ezine Articles
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